Empeegeepee is me and my team. Im Michael Price. Ive been working in the digital world for over 10 years and I’ve worked in a many roles and industries for everything from start ups to FTSE100 companies. Search marketing is my passion.
Why do i love digital marketing?
It’s an ever changing area with new and inovative ways of targeting customers. One day you look at the best ways to engage with your customers and cement your plans and budgets. You establish what you can spend of SEO, you know you can spend a few quid on then Google Shopping then Whatsapp & Snapchat sells for nearly $30bn each and you suddenly have to tear up your plan and new markets open up the world of digital and consumer engagement changes.
Google has over 80% of search engine traffic so focus on them? What about the 1bn+ users on facebook? Don’t they deserve some attention?
I’ve been working in digital marketing for over 10 years and the landscape is totally different. In digital terms the year 2000 might as well we 1900.
I’ve worked in a range of industries and positions, all in the digital world. I’ve been a product manager, a merchandiser, marketing manager – you name it. Whilst SEO, PPC and search marketing is my passion it’s the range of my experience that’s taught me about how businesses really run and the commercial aspects.