Becks Quality roofing is a roofing company that have been in business over 30 years. They are a family run business that has passed from generation to generation. They have built up a client list over the years and whilst they relied on word of mouth, recommendations and traditional directory listings they wanted to gain an online visibility to ensure they didnt miss out on opportuntites.
They also work work with a number of trade lead generation sites where a website is a must.
As a small business it was quickly determined that they didn’t need a website to take over the world, they just wanted to connect with the new generation of customers using both desktop and mobile to find the service they needed, sometimes in an emergency. Therefore a site that performs across devices was crucial.
As a large amount of business came from customers passing business cards on the key deliverable was a reliable and engaging site that would explain the services and drive contact form submission was priority number 1.
By giving Becks Quality Roofing an online presence it opened up opportunties for:
- Highlighting the projects being worked through image galleries
- Drive customer enquiries – particularly out of hours
- Drive customer reviews and reassurance that cannot be completed via offline directories which were Becks traditional marketing routes
Becks have taken well to the online world hoever they have stuck with their traditional offline tactics but using these tactics to drive online conversions.