As a business owner we all want to take over the world but we have to be realistic about who we are, what we want to achieve and who we are up against and devise a plan accordingly. Even the likes of facebook, twitter and whatsapp where years in the making before they took over the world.

As the quote goes:

The journey of a thousand miles starts with a single step

And its important to get off on the right step! Before digital even existed people would start businesses and rely on word of mouth and the local community to help them. Today it’s no different – if anything it’s better and easier. With digital you can talk to more people at once and more of your customers can talk, spread the word and drive your business for you.