How to target keywords

When it comes to SEO we all know there are 200+ factors that are part of the ranking factors. Yes, there are but we all know that keywords and keyword targeting will always be a priority ranking factor. So how do you carry out keyword research to ensure you identify Read more…

Personalisation is the key to success

When it comes to targeting customers you want to know about Personalisation. I have had in many roles an argument over who get a home page carousel spot….with personalisation this argument is non-exicent. If a business doesn’t have segmented customer bases or a way of targeting customers based on behaviour Read more…

Michael Price

I’m Michael Price and I’m the creator of Empeegeepee Digital SEO, PPC, CRO, UX, content, comms & affiliate marketing – are just some of the areas I have worked across in the last decade in digital marketing. During this time, I have worked across a number of industries which has Read more…