When it comes to targeting customers you want to know about website personalisation. Personalisation is more often than not expected but unknown by most website users. Website personalisation involves targeting specific customer groups with relevant messages or promotions based on certain criteria. Benefits of website personalisation Personalisation will drive conversion rates and user experience – […]
Continue ReadingWebsite Personalisation is somewhat of a buzzword – people start talking about user experience and conversion rate optimisation (CRO) and A/B testing but what is website personalisation. What is website personalisation? Website Personalisation is the process of delivering content or an experience for a user based on their requirements, their intent, stage of buying process, […]
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The Abandoned Cart Reports For WooCommerce plugin by Small Fish Analytics is great to give you a high level view of cart abandonment. It’s couldn’t be easier to set up and gets started straight away. There are many tools available to do this and we will be reviewing these but this was selected due to it’s […]
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If you have an Ecommerce site then you must be aware of abandoned carts and the potential value that sits within a list of people who have abandoned their cart at the last minute. If you aren’t then you should be tracking abandoned carts. A point to make from the start – whilst this post […]
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