Ecommerce is an amazing topic – it’s ever changing and these changes are driven by user behaviour. Take a look at our latest Ecommerce related blog posts
When it comes to targeting customers you want to know about Personalisation. I have had in many roles an argument over who get a home page carousel spot….with personalisation this argument is non-exicent. If a business doesn’t have segmented customer bases or a way of targeting customers based on behaviour Read more…
Website Personalisation is somewhat of a buzzword – people start talking about user experience and conversion rate optimisation (CRO) and A/B testing but what is website personalisation. What is website personalisation? Website Personalisation is the process of delivering content or an experience for a user based on their requirements, their Read more…
The Abandoned Cart Reports For WooCommerce plugin by Small Fish Analytics is great to give you a high level view of cart abandonment. It’s couldn’t be easier to set up and gets started straight away. There are many tools available to do this and we will be reviewing these but this Read more…
If you have an Ecommerce site then you must be aware of abandoned carts and the potential value that sits within a list of people who have abandoned their cart at the last minute. If you aren’t then you should be tracking abandoned carts. A point to make from the Read more…