So we all know that the structure of your website is important for both user journeys and SEO but what do we mean by hierarchies and silos. Silo’s of content effectively means categorisation of content based on similar topics. All of your content should be categorised and collected together in Read more…
This this latest update to Google’s algorithm has been, within the SEO community the EAT update. EAT stands for : Expertise Authority Trust And whilst these three factors sound like just the thing we want as users to be important factors in what drives Google search results. The question really, Read more…
So it’s happened! Some might say a new month, a new challenge faced with Google Algorithm updates. Well, this is not strictly true for a number of reasons: Google made an update to its algorithm and notified us of this change in July. It’s now August 🙂 This change is Read more…
Whilst many people and agencies want to make SEO and ranking in search engines a dark art it’s really not, but it is scientific. When you understand the key metrics of what drives Google (which to clarify very few people inside or outside or Google do know) you can devise Read more…
Let’s get this straight – Google algorithm updates happen over 200 times a year. What do they do to it? and what are the effects of it? Google only knows. Google Algorithm Updates are all made in the interest of Google’s mission statements, which i paraphrase below: Google drives to Read more…
Like everything in the digital world there are early adopters and resisters but I’d like to tell you of a story of a resister who didn’t see the value of voice search, particularly Google voice search. I presented a person with a hypothesis that we were losing traffic, not because Read more…
Why are people overlooking Google My Business? What we don’t get is how many businesses overlook Google My Business as not only the modern day “directory listing” but also a way to communicate with your customers and potential customers. It really is critical for success for so many businesses, especially Read more…
How Does it Affect SEO? The paradigm shift is underway for the Google Mobile first index! According to this report by Stone Temple Consulting, 55% of the traffic on the internet is now being generated via mobile phones and tablets. With the current rate of growth, we can safely say Read more…
Times are changing, in fact they have changed already and when times change we need to change. The change I am talking about is the invention of mobile devices (yes I know this was a decade ago) but more people are now searching on mobile devices that desktop devices. This Read more…
Link building is am important process of gaining links from other websites to your own. A link is a way for users to navigate between pages on the internet and search engines to discover and rank your content. Search engines discover and use links to crawl your website and the Read more…