SEO

Website Structure – Hierarchies & Silos

So we all know that the structure of your website is important for both user journeys and SEO but what do we mean by hierarchies and silos. Silo’s of content effectively means categorisation of content based on similar topics. All of your content should be categorised and collected together in Read more…

By michael, ago
SEO

Google EAT Update

This this latest update to Google’s algorithm has been, within the SEO community the EAT update. EAT stands for : Expertise Authority Trust And whilst these three factors sound like just the thing we want as users to be important factors in what drives Google search results. The question really, Read more…

By michael, ago
SEO

How to SEO A Site

Whilst many people and agencies want to make SEO and ranking in search engines a dark art it’s really not, but it is scientific. When you understand the key metrics of what drives Google (which to clarify very few people inside or outside or Google do know) you can devise Read more…

By michael, ago
SEO

Google Updates

Let’s get this straight – Google algorithm updates happen over 200 times a year. What do they do to it? and what are the effects of it? Google only knows. Google Algorithm Updates are all made in the interest of Google’s mission statements, which i paraphrase below: Google drives to Read more…

By michael, ago
SEO

Google My Business – CRITICAL FOR SUCCESS

Why are people overlooking Google My Business? What we don’t get is how many businesses overlook Google My Business as not only the modern day “directory listing” but also a way to communicate with your customers and potential customers. It really is critical for success for so many businesses, especially Read more…

By michael, ago
SEO

What is Google Mobile First Index?

How Does it Affect SEO? The paradigm shift is underway for the Google Mobile first index! According to this report by Stone Temple Consulting, 55% of the traffic on the internet is now being generated via mobile phones and tablets. With the current rate of growth, we can safely say Read more…

By michael, ago