Technical SEO

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Platforms that promise the earth

I am writing this post to take a look at the website platforms on offer. I must say from the start that as a bit of a purist i of course have my own views and feelings towards some website platforms but i intend to give you a fair overview of a range of options […]

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What is Lazy Loading

Have you heard of lazy loading? Do you know what it means and how it can influence both SEO and your user experience? If not keep reading. And even if you have, keep reading, you might learn something or have something to add in the comments. What is lazy loading? Lazy loading is a method […]

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Google Algorithm Update – August 2018 – Are you secure?

So it’s happened! Some might say a new month, a new challenge faced with Google Algorithm updates. Well, this is not strictly true for a number of reasons: Google made an update to its algorithm and notified us of this change in July. It’s now August 🙂 This change is about security, or perceived security […]

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What Is Google Search Console

If you are au fait with all things digital marketing you will know about Google Search Console (GSC) but if you are not don’t worry. This post will cover everything you need to know about Google Search Console and why it’s critical that you not only install it on your website but use it regularly. […]

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Google Analytics – historical data changes

Google is changing the way it deals with user data on your site and it’s important to know what they are doing and what that means for you. Like many businesses, user level interactions and site usage is vital for tracking, measurement and improvement of strategies. From the 25th May Google will, as a default […]

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What is an XML Sitemap?

Xml sitemaps are very important, but not to users, only to search engines. Did you read about html sitemaps or xml sitemaps? In this post I’m going to tell you why you not only need an XML sitemap but why you should maintain an xml sitemap. What is an XML sitemap? Sitemaps can help users […]

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How Many H1’s Can You Have?

Ok so it’s recently been said by Google that you can have as many H1’s on a page as you want but I want to ask, can you really? Ill start with explaining what H1’s are. What are H1’s? Note the irony of my header being a H2. H1’s form part of your header tags […]

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