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Cruxmove Climbing is our first Shopify client. Having favoured Woocommerce for a while it was nice to go in a different direction for Cruxmove.
The brief was to utilise the dropshipping functions on offer within Shopify to populate the store with products from various sellers, get it up and running as an eCommerce store and scope out and build the initial taxonomy for content areas focusing on different topics and areas of interest for climbing and outdoor.
As a new business with limited budget the strategy proposed was to utilise social media, particularly Facebook to drive engagement with their page and brand whilst we focused on SEO.