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WishBright approached Empeegeepee as a new business looking to establish itself both on and offline.
We quickly identified the objectives of the business, the quick win opportunities and how offline marketing activities could drive online traffic and conversions to deliver an improved ROI.
The strategy was for Empeegeepee to build the website and primarily target localised search terms with a view overtime to target the generic higher searched terms. We quickly achieved service + localised search terms which quickly drove conversions within a localised area which was key to business that could quickly service customers within close proximity.
Whilst WishBright Cleanings original service was window cleaning we were quickly able to achieve rankings that drove their service proposition and they have since expanded in to domestic cleaning and are building a great reputation as they go.
Not only do search engine rankings help domestic customers, content on site has also helped them secure commercial contracts up and down the country.
As WishBright do a lot of offline marketing we also aligned plans to ensure that any offline marketing materials had a page online to drive people to so that all lead generation could be tracked and attributed back to specific offline campaigns.