For many businesses email is the most direct form of communication with your customers available but you can separate email communication in to two forms:
- Service messaging
- Marketing messaging
With the new legislation for GDPR it is important to understand the difference between the two. For many businesses, especially start ups an email list of warm contacts is something we all dream of but these things take time. If you engage with you clients enough and get enough interaction then they can help grow your database.
At Empeegeepee we have significant experience in email marketing and communications with customers to drive successful engagement and conversions. Experienced in a number of email service provider (ESP) platforms and driving improvements in both delivery rates and conversions rates, we will get you the results you are looking for.
For more information about email marketing strategies contact us