When you start a new business and look to build a new website you’ll hear the term SEO or search engine optimisation a lot. We all know how important it is to rank number in Google and other search engines and many people will tell you that SEO it just a checklist of things you can do to your website to get you there. It is and it isn’t. It used to be that straightforward but not any more

SEO used to be summarise as such:

Fill your pages with the keywords you want to rank for

This could not be further from the truth. There are over 200 factors taken in to account that can be broken down in to on and off site factors. There are things you can do on site to give you the best change of getting visibility and then things that happen away from your site.

I, like everyone else in Search Marketing professional cannot guarantee rankings. We can only advise on actions to take that give you and your business the’s best possible chances of ranking

What is SEO?

Even the name search engine optimisation is slightly misleading now. SEO used to be about optimising your web site or web page to target a specific keyword(s) to ensure you are visibile when users search and whilst this still stands true today, the ways in which this is achieved is very different.

SEO can be broken down in to on site and off site actions. The off site actions have taken a much bigger weighting over recent times and to all intents and purposes could be labelled as brand management or brand awareness. Many people will focus on actions that can be taken on site, and this was and still is the best place to start however social media, local search and content marketing strategies are taking a bigger role.

SEO Audits

The first step when taking on any client is understanding the business and the objectives. Once we have a full understanding of your short term objectives and long term strategies we can complete and audit and propose a plan that will align to goals and more importantly budgets.


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