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Cheap does not mean good

We all need to take advice from people and take on their services

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Hiring is difficult enough without poor UX – are you missing out on good candidates?

When you are hiring for a job you want to ensure you have the best of the best applying so you can sift through CV’s, shortlist, interview and select the best candidate for the job. What if your application process is poor? This will of course differ by company, industry and job role but i […]

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Directory links for SEO – easy links but bad links

Online directories : Good or bad for SEO We all know that links are key to SEO growth and in the right way can be an important part of an SEO strategy. Directories can offer value to your SEO strategy as well as the direct traffic from users arriving via said directory sites. However… Many […]

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The importance of local search visibility for your business

If you are a small business and you are overlooking your local visibility you are losing customers every day

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What is keyword research? & is it even important anymore?

When it comes to keyword research we are often asked how important it is. The answer…Very. SEO we know there are 200+ factors that are part of the search engine ranking algorithms. Yes, there are many but we all know that keywords and keyword targeting will always be a priority ranking factor because content will […]

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Website Personalisation is the key to success

When it comes to targeting customers you want to know about website personalisation. Personalisation is more often than not expected but unknown by most website users.  Website personalisation involves targeting specific customer groups with relevant messages or promotions based on certain criteria. Benefits of website personalisation Personalisation will drive conversion rates and user experience – […]

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How to prioritise social media platforms

On a personal point of view i hate social media. I hate what it is doing to our society. I think it’s creating a generation of people who’s lives are based on likes, shares and immediate gratitude and ratification for the things they are doing in their lives. I can only look down on these […]

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User Journeys on a website

User journeys are the path which you users to take through your site, and optimising every step, or click is part of optimising the journey to give the best possible experience. Depending on your site, your business or your objectives you will create a path from point A to point B. Optimising User Journeys – […]

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Michael Price

I’m Michael Price and I’m the founder of Empeegeepee Digital . SEO, PPC, CRO, UX, content, comms & affiliate marketing are just some of the areas I have worked across in the last decade in digital marketing. During this time, I have worked across a number of industries which has given me great experience and […]

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Cruxmove Climbing

Cruxmove Climbing is our first Shopify client. Having favoured Woocommerce for a while it was nice to go in a different direction for Cruxmove. The brief was to utilise the dropshipping functions on offer within Shopify to populate the store with products from various sellers, get it up and running as an eCommerce store and […]

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