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What is Website Personalisation

Website Personalisation is somewhat of a buzzword – people start talking about user experience and conversion rate optimisation (CRO) and A/B testing but what is website personalisation. What is website personalisation? Website Personalisation is the process of delivering content or an experience for a user based on their requirements, their intent, stage of buying process, […]

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How to build a quality Google Shopping Feed

If you want to succeed in Google shopping you need to know it’s all about the quality of the feed you supply to the merchant center. The more data you can send about your products to the center the better chance you stand. When it came to normal text ppc there were many factors that […]

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Facebook groups – good or bad?

We hear from many people that they are advised that Facebook is a key to their success – this may or may not be true. They are told that being an active participant in Facebook groups is crucial –  this may or may not be true. Social media is an amazing channel for marketing, brand awareness, […]

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Knowing your audience – one of our clients does it so so well

We’ve been doing some work recently with Aces Gym (Active Combat Exercise Studio) in Leamington Spa. It’s a gym studio that brings people together locally to get involved in a range of fitness classes and solo training sessions. ACES launched nearly 2 years ago and as many businesses do they created a web page (yes […]

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Conversion Tracking

We have been doing a lot of PPC account audits lately and have been  surprised by the number of accounts that either: do not have conversion tracking or have a sub-par set up for tracking And it amazes us that people are actually spending money when they don’t know what they are getting back. Yes […]

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Platforms that promise the earth

I am writing this post to take a look at the website platforms on offer. I must say from the start that as a bit of a purist i of course have my own views and feelings towards some website platforms but i intend to give you a fair overview of a range of options […]

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npower – digital optimisation

I’m sure we all know about Smart meters. If you are technically inclined then you’ll know about connected & smart home devices. Smart meters are the device you need to take control of your energy usage and they are provided by your energy supplier. Npower were in need of digital optimisation of their smart meter […]

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What is Lazy Loading

Have you heard of lazy loading? Do you know what it means and how it can influence both SEO and your user experience? If not keep reading. And even if you have, keep reading, you might learn something or have something to add in the comments. What is lazy loading? Lazy loading is a method […]

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Website Structure – Hierarchies & Silos

So we all know that the structure of your website is important for both user journeys and SEO but what do we mean by hierarchies and silos? Website Content Silos Silo’s of content effectively means categorisation of content based on similar topics. All of your content should be categorised and collected together in to similar […]

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Google EAT Update

This this latest update to Google’s algorithm has been, within the SEO community the EAT update. EAT stands for : Expertise Authority Trust And whilst these three factors sound like just the thing we want as users to be important factors in what drives Google search results. The question really, for new businesses is how […]

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