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Yell.com – PPC Account Auditing

Yell.com – PPC Account Auditing Project Yell.com offer a wide range of digital services to customers and have a huge success rate for customer satisfaction. Yell had a short term requirement for additional support to audit prospect accounts and create reports that evaluated current lay of the land, opportunities and where Yell could offer value.  […]

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Abandoned Cart Reports For WooCommerce

The Abandoned Cart Reports For WooCommerce plugin by Small Fish Analytics is great to give you a high level view of cart abandonment. It’s couldn’t be easier to set up and gets started straight away. There are many tools available to do this and we will be reviewing these but this was selected due to it’s […]

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Are you tracking abandoned carts?

If you have an Ecommerce site then you must be aware of abandoned carts and the potential value that sits within a list of people who have abandoned their cart at the last minute. If you aren’t then you should be tracking abandoned carts. A point to make from the start – whilst this post […]

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Google Algorithm Update – August 2018 – Are you secure?

So it’s happened! Some might say a new month, a new challenge faced with Google Algorithm updates. Well, this is not strictly true for a number of reasons: Google made an update to its algorithm and notified us of this change in July. It’s now August 🙂 This change is about security, or perceived security […]

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How to SEO A Site

Whilst many people and agencies want to make SEO and ranking in search engines a dark art it’s really not, but it is scientific. When you understand the key metrics of what drives Google (which to clarify very few people inside or outside or Google do know) you can devise a strategy that gives you […]

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Google Updates

Let’s get this straight – Google algorithm updates happen over 200 times a year. What do they do to it? and what are the effects of it? Google only knows. Google Algorithm Updates are all made in the interest of Google’s mission statements, which i paraphrase below: Google drives to serve it’s users the most […]

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Google Voice Search – Love it or Hate it

Like everything in the digital world there are early adopters and resisters but I’d like to tell you of a story of a resister who didn’t see the value of voice search, particularly Google voice search. I presented a person with a hypothesis that we were losing traffic, not because of our site, our SEO […]

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Google My Business – CRITICAL FOR SUCCESS

Why are people overlooking Google My Business? What we don’t get is how many businesses overlook Google My Business as not only the modern day “directory listing” but also a way to communicate with your customers and potential customers. It really is critical for success for so many businesses, especially businesses that rely on local […]

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Google Rebrands Adwords to Google Ads

If you are using Google Adwords you’ll be aware that Google are rebranding Adwords to Google Ads – why is this big news?? It’s not really, the system doesn’t change in terms of how it works so there are no real changes for you as a user. What this really is is a bit of […]

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What is Google Mobile First Index?

How Does it Affect SEO? The paradigm shift is underway for the Google Mobile first index! According to this report by Stone Temple Consulting, 55% of the traffic on the internet is now being generated via mobile phones and tablets. With the current rate of growth, we can safely say that the mobile era is […]

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