Google Rebrands Adwords to Google Ads

Published by michael on

If you are using Google Adwords you’ll be aware that Google are rebranding Adwords to Google Ads – why is this big news??

It’s not really, the system doesn’t change in terms of how it works so there are no real changes for you as a user. What this really is is a bit of PR prior to the launch of a new dashboard – so things will change.

Based on the relaunch of Google search console’s dashboard (which we believe is vastly improved) this is purely a mass market piece of news to make everyone aware that not only is the name changing but so is the user interface. Whether you love the existing platform or not it’s changing.

There have been a number of updates made to the system recently (and not so recently) to give you and us more options to spend money (and make money). Whether you are new to adwords express or their many new adwords extensions from now on these will be called ad extensions rather than adwords extensions.

Is this change really an egotistical move from Google to have their name associated with all ads in search engines?

Categories: PPC

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