If you are au fait with all things digital marketing you will know about Google Search Console (GSC) but if you are not don’t worry. This post will cover everything you need to know about Google Search Console and why it’s critical that you not only install it on your website but use it regularly.
What is Google Search Console?
Google Search Console, or Google Webmaster Tools as it was previously known is a tool provided by Google that can be added to all websites and tracks and monitors performance of a website? Isn’t this what Google analytics is for I hear you say…yes it is so let’s start by addressing that point.
What’s the difference between Google analytics and Google search console?
First point to make is that both, I believe are critical tools to be installed on your website.
Google Analytics measures the day to day (week to week, year to year) traffic on your site, the sources of traffic and the if relevant conversion values – it does much more than this though in reality
Google Search Console highlights the performance of your website. It highlights opportunities, issues and tracks performance. This tools shows more of a Google related view of the world.
- Can Google see you site?
- Does it have access to index it?
- What are the quick wins?
- How are you performing for specific terms?
There is a lot of data in search console that should not be overlooked.
Google Search Console Update
There has been a recent update, still in testing that allows you to see data in difference ways however as it stands you can switch between views. The new version is much more intuitive and it’s so easy to use. Google will soon have enough data to confirm how people are using the versions and what needs to be done to make the perfect tool.
What data can i see in Google Search Console?
- Potential traffic – you can see how you are performing for specific terms or pages and see impressions, clicks, positions. This will highlight the higher volume keywords you could target
- HTML issues – see if there are any issues, duplications or missing Meta Data
- Sitemaps – submit your cml sitemaps and check that it’s being seen
- Crawl Errors – review your 404s to ensure you are redirecting
- Backlinks – review your most linked content and who links to you
There are a range of tools that Google offer for free that should always be installed on websites as they provide so much insight.