Xover Nutrition have recently opened their first store. It’s in Kings Heath, Birmingham and they are an health and beauty store with a primary focus on supplying customers with vegan approved, cruelty free, additive and chemical free beauty and food products.
With a store up an running and please customers locally they are now focused on taking over the online world so approached Empeegeepee to build an transnational ecommerce site that holds over 1000 products from 60 brands. the main challenge being the collect and collate the product data to give Xover Nutrition an industry leading website that whilst offering an industry leading experience is able to answer all customer questions.
Creating 1000 products sounds straightforward but not when you consider each product has at least 10 attributes and needs to be formulated in to a taxonomy that is consistent with the store and works for SEO.
Xover have big aspirations and we are pleased to be their preferred partner to help launch and drive their digital journey.