PPC
How to build a quality Google Shopping Feed
If you want to succeed in Google shopping you need to know it’s all about the quality of the feed you supply to the merchant center. The more data you can send about your products Read more…
Social Media
Facebook groups – good or bad?
We hear from many people that they are advised that Facebook is a key to their success – this may or may not be true. They are told that being an active participant in Facebook Read more…
Social Media
Knowing your audience – one of our clients does it so so well
We’ve been doing some work recently with Aces Gym (Active Combat Exercise Studio) in Leamington Spa. It’s a gym studio that brings people together locally to get involved in a range of fitness classes and Read more…
PPC
Conversion Tracking
We have been doing a lot of PPC account audits lately and have been surprised by the number of accounts that either: do not have conversion tracking or have a sub-par set up for tracking Read more…
SEO
Platforms that promise the earth
I am writing this post to take a look at the website platforms on offer. I must say from the start that as a bit of a purist i of course have my own views Read more…
Clients
npower – digital optimisation
I’m sure we all know about Smart meters. If you are technically inclined then you’ll know about connected & smart home devices. Smart meters are the device you need to take control of your energy Read more…
Technical SEO
What is Lazy Loading
Have you heard of lazy loading? Do you know what it means and how it can influence both SEO and your user experience? If not keep reading. And even if you have, keep reading, you Read more…
SEO
Website Structure – Hierarchies & Silos
So we all know that the structure of your website is important for both user journeys and SEO but what do we mean by hierarchies and silos? Website Content Silos Silo’s of content effectively means Read more…
SEO
Google EAT Update
This this latest update to Google’s algorithm has been, within the SEO community the EAT update. EAT stands for : Expertise Authority Trust And whilst these three factors sound like just the thing we want Read more…